BILLBOARD PROJECT #1 / CULTURAL LEADERSHIP CONVERSATION INITIATOR

by Paul Gazzola

Seven large billboards each with the question – WANT TO KNOW MORE ABOUT CULTURAL LEADERSHIP? will be located in and around the suburban streets of Goolwa.
 
Playing off the current phenomenon in Australian Real Estate signage, where sales agents visibly align themselves as community minded members, BILLBOARD PROJECT #1 / CULTURAL LEADERSHIP CONVERSATION INITIATOR aims to similarly position a number of Goolwa residents as contemporary cultural advocates. Comprising an individual image of a local citizen, their name and number, this project offers the opportunity for the general public to call and talk with them on the topic.
 
By reframing civic engagement as an active and shared responsibility through the familiar code of billboard advertising, it seeks to ignite and generate within the community a discussion around Cultural Leadership and in turn to the future of Goolwa itself.
 
BILLBOARD PROJECT #1 / CULTURAL LEADERSHIP CONVERSATION INITIATOR will be visible 24 hours.
 
Location: Various spots throughout Goolwa

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